While university orientations are usually seen as the time for mere fun and games, Singapore Management University’s Centre for Social Responsibility (SMU C4SR) aimed to go above and beyond this typical programme. In 2025, SMU C4SR decided to integrate a half-day volunteering segment in their orientation programme for over 1000 participating freshmen, imbuing them with a heart for the community.

As an experienced leader in the social sector, Bamboo Builders was brought on to help coordinate efforts for the programme. On SMU C4SR’s behalf, Bamboo Builders liaised with over 30 Social Service Agencies (SSAs), creating volunteering activities for students and beneficiaries and ensuring a smooth execution of the overall event.